Ferrari

Keywords： (Ferrari, Car, Design)

Type of Exhibition：Others

Area：500-1000㎡

Graded Objects：Others Pieces(Set)

Availability：31/10/2020-- 31/12/2022

What makes a myth? How does a car acquire an immortal name? What makes its creator an enigma and a legend? Today, building a brand is a calculated and knowing process, but Ferrari arose from far subtler and organic processes that matched different times. An extraordinary, embryonic company that emerged as the Second World War receded in Italy, Ferrari was impelled by the remorseless ambition of its founder Enzo Ferrari. The exhibition will not be merely a parade of fine cars. Layered with historical interpretation, it will give new insights into the special features of Ferrari the man, Ferrari design, and the cultural milieu around Modena which fostered the enterprise and gave it special force. The exhibits will include cars chosen for their particular significance, full-size wooden ‘masters’ from the bodywork designers, components which illustrate Ferrari engineering technique, engineering drawings and styling sketches, as well as a wealth of memorabilia, documents, and personal items.